The stores of Maison Martin Margiela (MMM), are notorious, just like the maison itself, for it’s use of the colour white. Even in the early days of the labels foundation, Martin Margiela and Jenny Meirens (the co-founder) were said to have filled their first store with items from numerous places; from flea markets to items taken off the street, painted white. The furniture used in store, in turn, was also painted to further express the meaning of the colour and its significance to the label; a blank canvas, a chance at something new, anonymous endless possibilities. Even the sales assistants wear white, what has now become, traditional, lab coats to further amplify this philosophy.
Chris Dercon, Director of London’s Tate Modern, has remarked on MMM, “white signifies ‘the power of fragility, especially the fragility of passing time… passing time leaves traces on a white surface’”, with a critical contradiction: “the passage of time leaves unique marks, thus [w]hite is therefore in no way neutral or anonymous.”